A year ago, something very special happened in the world of Jake Watch. Boo the Puggle got his own MySpace page. This started a dog profile trend which is now so expansive some of us are a little creeped out by it. Jake Watch was prepared for a full-on anniversary party today, July 16, but then it was discovered that Boo's page actually went online on July 15 and therefore the appropriate day to celebrate had already come and gone. But when has appropriateness ever stood in the way of Jake Watch?
So today, let's take a look back, shall we, on the magnificence and the mystery of Boo Radley Gyllenhaal's Jake Watch history:
April 5, 2006: A mere three days into the wonder that would become Jake Watch, britpopbaby launches the "Free Boo" campaign, the first of her many unsuccessful forays into the world of public service.
April 7, 2006: Showing early signs of purebred fascination, britpopbaby devotes yet another post to the celebrity puggle, this time cruelly referring to him as a "fickle trend."
April 11, 2006: Boo Watch is launched. Life as we know it is never the same.
April 12, 2006: Virtual Boo. Jesus. I really didn't know brits did so many posts on that damned dog.
April 14, 2006: Boo Watch, Part 2. But is that even Boo? I really don't think so. I mean, seriously, I don't think Jake even had this many posts devoted to him at this point.
April 25, 2006: Boo Watch, Part 3. Peter Sarsgaard and Prophecy Girl finally agree on something.
May 15, 2006: Boo shows up in some pap pictures. I forgot that Jake used to have a shaggy beard, like, all the freaking time.
May 16, 2006: Boo Watch: The Case of the Missing Puggle. Confession: PG has no idea what a deerstalker is.
June 30, 2006: Obey the Puggle shirt discovered, proving that you really can buy anything online.
July 1, 2006: britpopbaby apparently compiled most of the above posts in one concise location. Dammit!
July 14, 2006: A customized Boo "Obey the Puggle" shirt arrives at JW headquarters to be mailed to Jake at a later date. God only knows what happened to it after that.
July 15, 2006: Boo's MySpace launches. And it is only by the sheerest of coincidences that it is logged into only on the exact days that the TDATND Film MySpace is checked.
August 5, 2006: Boo Watch: The Puggle Psyche. Kind of related to the MySpace post, but with a better picture.
August 7, 2006: Some of the last paparazzi pictures ever taken of Boo but, distracted by Jake's red shoes, no one notices him. Travesty.
September 21, 2006: Boo's autograph is sold off for charity. Perhaps the last conclusive evidence we have of his existence.
October 23, 2006: Where the hell is Boo? Apparently not under Peter's coat.
November 27, 2006: Is Boo gay? Probably not, but that Photoshop job is fucking creepy.
December - Boo gets several mentions but no posts to himself. Have we really moved on so quickly?
January 6, 2007: Boo Watch: Sibling Rivalry. britpopbaby still cares!
January 24, 2007: Boo Watch: Is Boo a Republican? Er, who can really concentrate with Jake wearing a "Democrats Make Better Lovers" shirt?
February - Well, uh, it was a short month. Although apparently Fake Jake didn't get the memo his dog was missing.
March - Nothing.
April 17, 2007: News of Puggles of the Caribbean unveiled...complete with movie poster!
April 23, 2007: Boo found? Casual mentions of Boo's disappearance have skyrocketed during the month.
May 2, 2007: Boo's disappearance linked to Jake's facial hair.
May 3, 2007: Jake Watch Craft Time! An amazing number of you actually mailed these postcards to Jake's management asking where Boo was. Would you believe our requests were ignored?
June and July - Er, apparently, we didn't care. Until today! Today we care.
So Jake Watch would just like to wish a Happy Anniversary to Boo's MySpace page and say that for a dog who appears to no longer be in the custody of Jake, he still gets more posts than Atticus.