Jake Gyllenhaal was pictured out and about in New York recently, wearing items from his very own, soon-to-be launched clothing line, JW can exclusively reveal. Gyllenhaal has followed in the footsteps of Kate Moss and pop sensation Lily Allen by designing a range for a top British clothing store, BHS. Named 'GyllenCouture', the clothes will be available for sale from August 1st across BHS shops in the UK with international customers being able to purchase stock from the online store.
Gyllenhaal says, 'When I saw Kate Moss's floral jumpsuit on sale in Barneys, I just knew I had to do something myself. I very into textiles, which is a little known, almost secretive fact about me. I wanted to create clothes that were practical, yet nonfunctional, comfortable, yet itchy, with buttons and velcro. I wanted like, old world meets new, I call it Nouveau Pensioner Chic. Would you like a pretzel?"
One things for sure, the fashion world is going mad and experts predict the range will sell out within hours and knock-off produce will be flying out of China in hours. Karl Lagerfield, top designer and rampant nutbag, is reported to have said of the range, 'It's very, um, New Jersey. What's that smell? Is it you?', whilst Dontella Versace commented, 'I'm flying to London as soon as, I simply need this knitwear." Kate Moss was unavailable for comment.
Gyllenhaal is unconcerned about the pressures he faces with this change of career, simply stating, "I want people to be cosy in my clothes....and a little sweaty."
More items from the 'GyllenCouture' Range....