Tuesday, February 13, 2007

WOW, PARAMOUNT. JUST...WOW.

I don't even know what to say. In what is probably the worst case of dirty advertising EVER, Paramount decided to spring one on us while we were all celebrating our triumph at the BAFTA's. Um, agents? What is this? What. Is. This?!
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I mean, there's no way around it. We have to have an emergency Sock Watch RIGHT FREAKING NOW.
  • COLOR: Dark grey, although the purposefully fuzzy picture quality makes it impossible to rule out black (damn you, Paramount; DAMN YOU!).
  • TYPE: Of the leisure variety.
  • HEIGHT: Perfectly snug at mid-calf.
  • OVERALL STATUS: Conflicted...can we really be this excited about a pair of socks Jake himself likely did not pick out? Survey says? Hell yes.
My God. And it doesn't even stop there. You can actually see Jake running around in his socks HERE. Yes, it's available to watch over and over and over again (if you're into that sort of this which, pssht, I'm totally not!). There are nine Zodiac video clips in all (available to watch HERE) although I have to say that Clips 2 and 4 were really lacking in something...what was it....oh, right. Jake. Not cool, Paramount. You think you can give us the socks and then hope we don't notice that only 7 of the 9 clips feature your headlining actor? Un-be-lievable.

Yeah, I think someone's feeling the pressure now that 50% of The Day After Tomorrow Never Dies has been released and 100% of Zodiac remains behind lock and key, but bribing the audience with gratuitous sock footage?! Too far, my friends. Too far.

And it doesn't even stop there. This promotional thing is pretty much out of control at this point. Check HERE for some production photos, including this one of Jake looking adorably forlorn and dorky:
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Aww. And there's more! Watch for Jake on "The Late Show with David Letterman" on Monday, February 26 (the day before his scheduled appearance on Conan).

And there's more! Just kidding. That's all. If that ain't enough for you, I'd say there's no pleasing you. I need to go lie down. We haven't had this much news around here since Jake went to France.

Screencaps from IHJ.

48 comments:

S4M985 said...

Oh my gosh, couldnt get more of an emergency when Sock watch involved. Hang on, add some thongs (aka flip flops to most of u) and then it would be a REAL emergency!

I realy wana check out the pics, and the vids, and everything else, but its way past my bedtime. Dammit!
What a post, i mean there couldnt be more stuff going on, and to think he was supposed to be in Morocco for 5 mnths pfft!

p.s. ill put my hand up for removing those socks for him....

~DKBB~ said...

Wow, what a great start to my day - Sock Watch!!! It'd been so long, I'd almost lost hope....

city girl said...

Gray socks, black socks what ev, as long as he isn'g wearing knee hi's with a can of beer in his hands.

This movie looks visiibly too dark I hope I'm able to see Jake in every scene.

thanks for adding the photos!!!

smurfette said...

loved the clips-- jake was adorably dorky :). and great catch with the socks, number 6! i have to admit i was too distracted by the jake-in-boxers scene to shift my gaze down to the feet...(blushing)

KayDee said...

really, jake, would it hurt you to have a pic that? just imagine how much joy it would bring to your loving fans...

KayDee said...

oh, and i hope some agent will do her agently duty and put the shows with jake on youtube. i would be grateful for life and i'm not at al looking at you, veex3! :D mwah!

Anonymous said...

OT: Jake and Penelope: Should be filed under back away from my man!


http://iheartjake.suddenlaunch.com/index.cgi?board=Pictures&action=display&num=1171308737

Anonymous said...

Definitely. I saw the pics at IHJ, and Penelope should be a Code Red or a Code Blue or what ever the effin' worst code is!!!!! They looked aboslutely divine..yes divine...together. Like, OMG too much beauty in one spot! There they were in formal attire at the BAFTAS, THEN....later, there are pics of Jake in jeans and a Duffer cap leaving Nobu (chic London restaurant) after having a late supper with...ta daaaa...Penelope Cruz. I'm sure they are friends. And they were just lookin' out for each other..but still...

veeveevee said...

Jake in boxer shorts and socks.

There's nothing better...


and i'm not at al looking at you, veex3! :D mwah!

Kaydee...I've already got it up on the calendar!

Number Six said...

Jake's face is twice the size of Penelope's. I just had to point that out.

smurfette said...

anon, where did you find the after nobu pictures?

Anonymous said...

4:19PM: The after Nobu pics aren't actually pics of them leaving the resturaunt together. The pap caption just says that they dined together and I would assume leaving seperately. It's the second time hes done it with Cruz according to the gossips and he did it with Mia Maestro as well. The pics are over on the Eye candy section on IHJ, just him getting out of a car.

Anonymous said...

i have a question that does not really go with this topic, but... I just found out that Jake was on the biography channel in the UK. He had a whole show or "biography" rather, but I am unable to find the video anywhere. All I can find is the preview. Can anyone Please help! Any info is most helpful. Thanks

cina said...

SOCK WATCH!!! YAAAY!!! My day has been saved! :) God - when was the last time we actually had a sock watch?!

I totally ADORE the picture of him leaning against the wall... he looks like a little schoolboy standing outside the classroom waiting for the girl he's secretly in love with! Which is totally not the case here, but... I have a rather vivid imagination... err.

cina said...

Anon 5:52 - go to iheartjake.com, then click "Media" and "TV-specials". The biography you're looking for is called "Biography UK - Famous Jake Gyllenhaal". It's at the bottom of the page. :)

frances said...

jake's character in zodiac has a child? does that mean jake plays a father for the first time? aaaaaaaaaaaaaaah, i am speechless. perhaps the boy is suppossed to be a nephew or something. ;-)

cina said...
This comment has been removed by the author.
cina said...

Yes, Jake plays a father in Zodiac. I think he has two sons, if I remember correctly. :)

Anonymous said...

Chloe Sevigny plays his wife in Zodiac. Maybe she picked out the socks. Yes Penelope Cruz's head is smaller than Jake's (!) Who's isn't! But having said that, they make a beautiful, stunningly gorgeous couple! So she should definitely be placed in the Back Away From My Man category. With LOTS of special alerts. She looks like she's totally flirting with him...and I bet all he wanted to do was talk to her about giving Matthew another chance...or maybe he was conveying best wishes to Orlando...yeah. Right. God he looks so good in that tuxedo suit. I love it. Love the way he's standing, facing Pen. Love the way he looks in the cheek to cheek shots...like he knows he's prettiest! LOL!

Anonymous said...

And this is where the JW archives come in useful. Some old school JW:

Jake and Babies

smurfette said...

it's not the first time jake's played a father-- he had a son in bbm too.

guys, what do you think about this marketing campaign? to be honest, i thought it sounded cool until i got to the part where they say it could be potentially traumatizing for those who actually lived through the zodiac killings... thoughts? paramount being insensitive, or people overreacting?

http://pop.wizbangblog.com/2007/02/
13/killer-advertising-campaign.php

frances said...

thanks for answering this question, i was slightly shocked. and obviously i forgot about bbm - how could i?!?! reading the archive piece about jake and the babies was great too, thanks a lot for that link.

Anonymous said...

paramount being insensitive, or people overreacting?

That's a little insensitive IMO. It reminds me of the time they released CSI:NY in the UK and they sent out these packs to people's homes saying there had been a murder and they had to go identify the body. Suffice to say it backfired, big time.

Anonymous said...

Sigh. Just think. When those babies grow up, they'll be able to say, "I once peed on Jake Gyllenhaal" and he'll still be young enuf for it to mean something.

kokodee said...

The clip where these pics are from gives me the chills you know,the part where a victim lets out a scream in the middle of the phone in...*shudder*

Anonymous said...

I watched the nin e clips. The one where the couple was outdoors lying in the grass talking. And then she puts her head up and sees someone way, way off in the distance...who starts coming closer....I mean it was broad daylight. Sunny, blue sky. And that clip was effin' terrifying!!!! I cannot wait for this movie to come out. I think it's going to be really good. And I think Jake, Robert and Mark will be excellent. Why did they have Jake be married to Chloe??? I would rather have had Selma Blair.

phoebe said...

Sock Watch!!! *squeeeeee* Oh my! I think I need to go lie down now.

Gah! Jake looks frickin gorgeous in that pic! Yum! :D

Anonymous said...

OT: Update on Rendition:

Guantanamo comes to Morocco for film shoot
Tue Feb 13, 2007

RABAT (AFP) - A 16th century Marrakesh palace has for the past three weeks been transformed into the infamous American prison camp in Guantanamo Bay to set the scene for a movie being shot there, Moroccan media have reported.
South African director Gavin Hood is using the castle as a backdrop for his political "Rendition", starring Jake Gyllenhaal, Meryl Streep, Reese Witherspoon and Peter Sarsgard,
The film tells the tale of a CIA analyst in Cairo who witnesses an unorthodox interrogation of an Egyptian chemical engineer suspected of being a terrorist.
The El Badia palace has, according to a set worker quoted by Moroccan daily Aujord'hui, been completely transformed to resemble Guantanamo, even featuring Moroccans walking around in the American camp's notorious orange jumpsuits.
The Moroccan part of the shoot is scheduled to last for eight weeks, and will include a scene shot in the seaside town of Essaouira, formerly known as Mogador.
Hood will also take his cast to South Africa and the United States to shoot other scenes for the film.

sfgirl said...

Has anyone see this article from 2005 yet? It's from the S.F Chron, and it discusses the filming of Zodiac in and around SF and the Bay Area....
http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/10/06/DDGP7F2IJK1.DTL

nice anonymous said...

Ah, this photo sequence takes me back. Such memories. I mean, Jake had to stand up & walk all the way over to the TV to change the channel by turning a dial with numbers on it or physically punching a button to shut it off. Haven't seen anyone do that in ... oh, I don't know how long.

Also I like it because it reminds me of actual real-life men -- sitting around in their underwear on weekends, watching TV. Surely this is why I've acquired such a crush on Jake. There's no wear & tear of day to day life. I never see him sprawled on the sofa, scratching himself, maybe passing a little gas, just enough to be absorbed by the upholstery. He's always emerging godlike from expensive restaurants, looking well-fed yet toned, wearing sheer, costly shirts from West Village boutiques. Or walking down the red carpet in a perfectly chosen tuxedo, with hair that someone else surely sprayed & arranged.

kokodee said...

...I never see him sprawled on the sofa, scratching himself, maybe passing a little gas, just enough to be absorbed by the upholstery...
*pictures the scene; dies laughing*

TeesMyBody.com T-Shirts said...

I love you Jake!!!!! I'm gonna buy you one of these t-shirts!!!

www.teesmybody.com

Anonymous said...

OT but Not: There was a Defamer Item where someone allegedly spotted Jake at that Pinkberry smootie place on February 8th on Melrose in Beverly Hills with some "hot blonde." This has to be a fabrication of imagination, bcz Jake was in Morocco, by his own word, working.

penny lane said...

sfgirl, thanks for the link to the article about the filming of Zodiac in SF!

Anonymous said...

Has anyone emailed Defamer to point out the little not-actually-in-this-country problem with this sighting?

sfgirl said...

My pleasure! I should have been paying closer attention when filming was going on...damnit!
Now I know better :}

Anonymous said...

A 16th century Marrakesh palace has for the past three weeks been transformed into the infamous American

Isn't the name of the villan in JW The Movie called Marrakesh? It's like he knows!!!

S4M985 said...

On thoughts...I think Jake put those socks on just for us....He knew it had been a while since we had a 'sock watch'

cina said...

Isn't the name of the villan in JW The Movie called Marrakesh? It's like he knows!!!

He is indeed called Marrakesh! *snicker*

Agnes said...

Sock watch *Doing a little happy dance*… Jake you had us waiting almost too long for this… We agents need us some sock watch!

Anonymous said...

I'm 90% sure Defamer is wrong, but, when was it actually reported that Jake was off to Morocco to work? Wasn't it after the last flurry of awards here? Like the SAG awards or the Producers Guild? So it would have been end of Jauary? Or was it first week in February? I think before anyone challenges Defamer, it would be good to verify the information that he'd left for Morocco.

KayDee said...

He's always emerging godlike from expensive restaurants, looking well-fed yet toned, wearing sheer, costly shirts from West Village boutiques.

ROTFLMAO! nice anon rulez!

heddaparsons said...

Sock watch, YIPPEE!!!!!

Anonymous said...

11:07: There was a posting on IMDB on the Rendition thread, it was posted, it was dated the week of 1/29. It said that Jake was in Morocco, but not Reese, not yet she will not be needed until later. Yeah, I know it's IMDB, but i would take their word over Defamer on a sighting dated 2/8, and they are just now posting. The guys that run that site are known to post sightings themselves so this is either BS or they menat 1/8 not 2/8.

nice anonymous said...

So relieved to hear that Jake probably hasn't fallen for the Pinkberry yoghurt hype.

Anonymous said...

I'm sure Jake was already gone by 2/8. I think Defamer should be challenged. These damned gossip blogs and gossip columns always lie and any time we have a chance to nail them we should.

Anonymous said...

I'm sure Jake was already gone by 2/8. I think Defamer should be challenged. These damned gossip blogs and gossip columns always lie and any time we have a chance to nail them we should.

Here here!!!! They've been caught out once before about Jake.

Dotttieb said...

nice anonymous said...
"Ah, this photo sequence takes me back. Such memories. I mean, Jake had to stand up & walk all the way over to the TV to change the channel by turning a dial with numbers on it or physically punching a button to shut it off. Haven't seen anyone do that in ... oh, I don't know how long."


Hmmmm. . . . I saw Jake do that last year in Brokeback Mountain!